The report makes the argument that arts, culture, and design can assist states with economic growth because they can:
My first post discussed The Industry Cluster, and I showed how the newly formed networking group The Ashland Arts Alliance serves to solve many of the issues raised in forming and accelerating the growth of a creative industry cluster.
I'll now move on to number 2, and talk about how arts, culture, and design can help mature industries become more competitive.
The chapter begins:
States have several efforts under way focusing on industry renewal and retool- ing that connect well with arts, culture, and design. Those efforts also provide an important opportunity to further cooperation between economic development and arts and cultural agencies. One such effort concerns manufacturing, with states (including eight states participating in an NGA Center for Best Practices policy academy) focused on how to integrate inventing, designing, and producing high-value-added products into existing and emerging manufacturing industries. Another effort concerns tourism. The Western Governors’ Association 2011–2012 initiative focuses on ways to strengthen the Western economy by promoting growth of the outdoor recreation and tourism sectors.
In many industries, producing the most important new products and services depends on maintaining the worldwide technological lead. But that kind of leadership also depends on deeply creative individuals who can imagine how people can use things that have never been available before and who can create ingenious marketing and sales campaigns, write books, design cars, and imagine new kinds of software that will capture people’s imagination and become indispensable to millions.
I've also done creative marketing campaigns for my haunted attractions, and even gave a presentation to a marketing class at a local high school school a couple of years ago on the use of Alternate Reality Marketing Campaigns.
Speaking of haunted attractions, this is certainly related to tourism. The Halloween industry has been growing steadily over the years, and currently generates seasonal money second only to Christmas. Theme parks got on the haunted attraction bandwagon around the year 2000. Thousands upon thousands of Halloween enthusiasts visit haunted attractions each year. Spooky World, a private haunted attraction in New England, grew to do two million dollars in ticket sales each season!
And speaking of Christmas, I do that too:
|Father Christmas and Pesci the Elf|
|My Dad started this wen he was 6 years old. I made many of the buildings.|
As for manufacturing, how about designing a fountain with one of the world's leading fountain engineering firms? In 2006, I worked with Richmond sculptor Tom Wright to create the first in the world fountain of its kind, in conjunction with Kusser Fountainworks: